April 27, 2009

Strategies for donors in the recession: "Giving When It Hurts"

As readers of the DonorCast Newswatch focus on identifying donors for their nonprofits,  I thought it might be helpful to read about strategies Betsy Brill of Forbes is recommending for the donors.  

Some key points I might stress after reading.  1) Focus on your donor relations.  It is important to understand how major donors view giving as an investment.  From the Forbes article:"There are ways to mitigate some of the risk in your philanthropic investments while still achieving your overall charitable objectives." 2) Consider "give while you live" strategies.  3) Identify those donors that are still giving.  I have found building "prospect resiliency models" can be helpful.  Simply use donors since January (perhaps by level) as a dependent variable.


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