October 28, 2011

Predictive Modeling for Direct Mail at Children's Mercy Kansas City

The direct mail program at Children’s Mercy Hospitals and Clinics in Kansas City has been raising more money and is costing the hospital less to implement. Why? Because David Logan‘s annual fund team has been paying attention to the numbers and using predictive modeling to better target the mail they send out. Check out the video below for a more complete explanation of David and team’s work…


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