Analytics in Auction Fundraising

As yet another sign of the strength of analytics in fundraising applications, cMarket is integrating analytics in their online auctions.

cMarket has added an analytics feature to its charity-auction fundraising service for non-profits. cMarket's new SmarterAuction feature draws from data collected from over 1,500 completed cMarket auctions in more than a dozen cause categories to help its nonprofit clients run more successful fundraising auctions.

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