February 23, 2011

And the Oscar goes to...

...Ryan Kavanaugh? In the spirit of Sunday's Oscars, I wanted to pass along an article I read the other day discussing Ryan Kavanaugh, a movie producer, and his company's use of analytics to manage risk.

When deciding which films to make, Relativity Media executives rely heavily on data. They use what they call a regression analysis—a computer deep-dive into dozens of variables that could affect a film's potential performance, such as genre, release date, and actor's appeal—before deciding to greenlight a film. The goal: limiting the company's risk.

Read more


Post a Comment

Subscribe to Post Comments [Atom]

<< Home