And the Oscar goes to...
...Ryan Kavanaugh? In the spirit of Sunday's Oscars, I wanted to pass along an article I read the other day discussing Ryan Kavanaugh, a movie producer, and his company's use of analytics to manage risk.
When deciding which films to make, Relativity Media executives rely heavily on data. They use what they call a regression analysis—a computer deep-dive into dozens of variables that could affect a film's potential performance, such as genre, release date, and actor's appeal—before deciding to greenlight a film. The goal: limiting the company's risk.
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When deciding which films to make, Relativity Media executives rely heavily on data. They use what they call a regression analysis—a computer deep-dive into dozens of variables that could affect a film's potential performance, such as genre, release date, and actor's appeal—before deciding to greenlight a film. The goal: limiting the company's risk.
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posted by Jeff Lockhart at
2/23/2011
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