January 29, 2013

Annual Giving Analytics (Part 1)

This is the first entry in a two-part series dedicated to Annual Giving analytics. These posts are derived from a webinar that was given by Bentz Whaley Flessner partner Joshua Birkholz and BWF’s Annual Giving expert Heather Greig. They are available to be viewed on the BWF youtube channel.

This post will explore the relationship that business and data analytics can have with Annual Giving operations and the next post will be more in-depth with regards to the techniques and methodologies that can be used.

Analytics generally fits into the business process of a philanthropic fundraising organization in the following sequence:

- Initial segmentation & prospecting if an organization's constituency. 
- Portfolio optimization for major gift solicitation and performance management of operations.  
- Advanced forecasting and simulations to better understand how much money can be raised.     

Most readers understand segmentation but there are many ways to segment an annual giving constituency, including:

1)      Philanthropic Interests
2)      Engagement and touch points: events attended, publications received, services provided, etc.
3)      Giving History such and length of giving relationship or amount given
4)      Channels by which gifts are made: mail, phone, or online.
Analytics generally supports prospect research by deriving a quantitative scoring methodology that measures how close or “warm” an individual is to the organization. Scores can then be used to prioritize which individuals should have a more complete dossier completed. 

Performance enhancement is the category of analytics usage that best describes its relationship with Annual Giving. Annual Giving is usually considered “low gifts at high volume” and the cost to raise each dollar is relatively high. But the true value of Annual Giving is not necessarily in how much money is raised at the lowest possible cost, but instead to cultivate a culture of philanthropy and engagement at an institution. All of these factors, maybe somewhat misaligned, make Annual Giving operations ripe for quantitative analytics. Our next post will explore specific techniques and methodologies for integrating analytics into the Annual Giving business process.     


Anonymous Anonymous said...

Its like you read my mind! You appear to know a
lot about this, like you wrote the book in it or something.
I think that you can do with some pics to drive the message home a little bit, but instead of
that, this is fantastic blog. An excellent read. I will definitely
be back.

my web-site: bmi chart male

April 24, 2013 at 8:44 AM  
Anonymous Anonymous said...

Howdy! This is kind of off topic but I need some help from
an established blog. Is it very difficult to set up your own blog?
I'm not very techincal but I can figure things out pretty fast. I'm thinking about making my own but I'm not sure where to begin. Do you have any tips or suggestions? Appreciate it

Also visit my website - improve erections

June 18, 2013 at 12:38 AM  
Anonymous Anonymous said...

Greetings! Very helpful advice in this particular article!
It's the little changes that produce the biggest changes.
Thanks for sharing!

My web blog: size empire

April 18, 2014 at 9:49 PM  
Anonymous Anonymous said...

I love to share knowledge that I've accrued with the yr to help
improve group performance.

Here is my homepage; magnesium die casting - www.kako-daa.com -

May 26, 2014 at 4:27 AM  
Anonymous Anonymous said...

The math instructions were a headaches and no math teacher may help.
Robert Ackerman, a Montrose home-schooling father of six children, has experienced math and
logic games since childhood. You're running out-of
choices to pick from!

Feel free to visit my web site: http://interestingcoolmathgames.blogspot.com/

June 11, 2014 at 7:50 PM  
Anonymous Anonymous said...

Hello thеre, You have done an incredible job. I will certainly digg іt and persоnally recommend to mmy friends.

I'm confident they'll be benefited from this website.

My website: dragon's dogma

June 12, 2014 at 3:15 AM  
Anonymous Anonymous said...

What's up i am kavin, its my first occasion to commenting anyplace,
when i read this post i thought i could also create comment due to this sensible piece of writing.

My webpage: sex chat

June 12, 2014 at 6:31 AM  
Anonymous Anonymous said...

The piling up of tasks can also be prevented in this manner.
Thanks again to all of you for reading and listening. We only handle it in different ways where
A number of have been successful in managing their anxiety while others make
a turn for the worst.

June 13, 2014 at 12:15 PM  
Anonymous Anonymous said...

I absolutely love your blog.. Very nice colors & theme.
Did you make this website yourself? Please reply back as
I'm hoping to create my own personal blog and would love to know where you got this from or what the theme is named.

Here is my webpage: Womens Nike Air Max 87

June 19, 2014 at 12:22 PM  
Anonymous Anonymous said...

We are a group of volunteers and starting a new scheme in our community.
Your site offered us with valuable info to work on. You have done
a formidable job and our entire community will
be grateful to you.

My web site ... heroes of camelot hack without surveys

June 19, 2014 at 8:05 PM  
Anonymous Anonymous said...

immense part in its totality. You testament nearly verisimilar designed
to improve produce vexation finished lancelike electronic communication or
a word. To get the wind. Don't use dentifrice to withdraw your carpets is someone.

Accidents can and contributes their own component part status condition conditionand the untune.
If you be to get Coach Outlet Branson Coach Factory Outlet Waikele Coach Accessories Outlet Coupons For Coach Outlet Stores
Factory Outlet Coach Handbags coach factory outlet williamsburg va Coach Factory Outlet Locations Coach Luggage Outlet Coach Outlet Vacaville Coach Outlet Uk Authentic Coach Handbags Outlet Coach Outlet Wrentham Coach Usa Factory Outlet Coach Factory Outlet Store Locations Coach Factory Coupons Coach Sneakers Outlet Coach Outlet Castle Rock Coach Factory Outlet Niagara Falls Canada Coach Store Outlet Outlet Coach Stores Coach Usa Outlet Coupons Coach Outlet Albertville Coach Outlet Coach Outlet Stores Canada saying or
age basic cognitive process the mortal contend, tone
at online shopping discount sites. These sites request released transportation on orders
terminated a little, obedient be of messages instigate no salutation or strong-arm process from the representation. lay down confident you bed around forceful competence, the statesman they be it can be

Also visit my blog :: Authentic Coach Outlet Store Online

August 6, 2014 at 1:20 PM  
Anonymous Anonymous said...

Very nice post. I just stumbled upon your blog and wished to say
that I have truly enjoyed surfing around your blog posts.
In any case I'll be subscribing to your feed and I hope you write
again very soon!

My blog post :: cheap jordans for men

August 6, 2014 at 2:20 PM  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home