December 6, 2006

Interview with Steve Cone

This MarketingProfs interview with Steve Cone has some great information on branding. Much of this applies well to direct marketing fundraising.

"how you use the Web depends a lot on the type of business you are in and who your audience is. As a general rule, the more affluent the target audience the more attention you should pay to how the Web should be integrated into your marketing campaign. And, for certain, your own Web site must be best in its class."

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