Fundraising and Philanthropy: Yesterday, Today, and Tomorrow

Many of you may have seen this OnPhilanthropy article discussing the history and future of fundraising and philanthropy. As it points out, even though the dollars to nonprofits are increasing rapidly, competition for these dollars are also increasing. This will challenge us to grow our capacity for understanding our donors and relating to them more effectively.

The world of tomorrow will not only be one of increased public and political pressure for nonprofit accountability, but it will also see increasing reliance upon financial sustainability and impact measurement. Donors will move away from making "gifts," to creating philanthropic contracts in which the donor expectations are legally binding, often held in perpetuity by their recipient.

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