April 13, 2007

"Anonymizing" Technology

I find many non-profits all to comfortable in the transmission of sensitive data. When I work with clients on analytics projects, I ask for anonymous records and use secure transmission methods. As you build your data mining programs in fundraising, it is important to take donor privacy very seriously.

This article describes an advance in "anonymizing" technology. I expect these advances will show up in screening and data enhancement services for fundraising in the near future.

Banks typically send customer information to data aggregators, which match it against demographic and lifestyle data about those customers, such as which magazines they subscribe to. The information is sent back to the banks, which use it to profile their customers to help with product up-selling and retention. Banks that use Anonymous Resolution are protecting their customers from hackers and unscrupulous employees of data aggregators, Jonas says.

Read More