March 15, 2007

Data Mining and Video Games

This article about a video game data mining tool reminds me of a KDD conference session I attended five or six years ago. In this session, a data miner teamed up with a video game designer on a project. They sought out to see if they could predict click-through, customer behavior based on how the players maneuvered their way the game. Their results were compelling. We are just scratching the surface of understanding the predictability and interrelationships of human behavior.

You may have heard of Emergent Technologies Gamebryo engine, but you have probably never heard of their data mining tool called Metrics. It allows you to instrument and visually see data sets in your game letting you figure out problems hopefully before they are a problem.

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