February 16, 2007

Data Mining in Financial Services

This account of the integration of data mining with the insurance and financial services industry has much overlap with the approach to fundraising. Although many fundraising organizations are now using data mining to predict donor behavior, few are digging into their data to profile existing donor segments.

"We wanted to be able to analyze profiles and preferences of existing customers and then predict buying behavior," says Alt-Simmons. "And, we wanted to make sure our marketing efforts were what they needed to be."

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