January 31, 2007

The Mind of Online Auction Bidders - Raising Money for Nonprofits

The new cMarket survey of over 1,000 online auction participants, shows online fundraising auctions are hotter than ever. The data reveals what participants are thinking, what motivates them, their characteristics, and what non-profit organizations can learn from it to increase their fundraising success in 2007. The survey also identifies patterns of the highly coveted “Big Spender,” and his parsimonious opposite.

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