January 15, 2007

Process Analytics and ASU Advising

Many fundraising analytics professionals use modeling for prospect identification. However, a new opportunity is tuning business processes.

Arizona State University is building a program for managing the process of advising. A goal of advising is to help see the student to graduation. By tuning this path and providing simulation for changing paths, advising would offer better service to the students.

Moves management processes see prospects along various paths as well. By tuning these paths and providing simulations for altering areas of interest, capacity, and affinity levels, development would offer better service to the prospects.

Provost Betty Capaldi, the university’s top academic official, is building a computer system that will tell students what classes they need to graduate, when they need to take them and, if they want to change direction, how to switch their major.

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