December 28, 2006

N.Y.U. Mines Personal Data for a Fund-Raising Edge

This New York Times article does not really specify any data mining activities, but it does cover a number of aspects of the prospecting process such as screening, prospect research, peer review, and qualification. Overall, it is an interesting description of prospecting and cultivation work.

The board’s campaign steering committee, made up of trustees, representatives from each N.Y.U. school, a parent representative, and the president of the alumni association, meets about three times a year, and at those meetings Ms. LaMorte also reads names of prospects to the trustees.

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