December 8, 2006

Measuring Corporate Giving

How do we assess the impact of corporate giving? This article from onPhilanthropy discusses new metrics.

"As corporate giving matures within the broader field of corporate social responsibility, so too will the methods by which to measure it. Farron Levy writes that “the quest continues for that elegant, singular equation that measures CSR’s total return on investment.” As individuals and organizations continue to pursue that elusive goal, it is clear that the era of just giving for giving’s sake is over, and a new world of assessing the impact of corporate giving is upon us."

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