December 18, 2006

Three Strategies for Successful Data Mining

I would start by establishing the metrics for success. The business understanding should guide the entire project. See my post regarding CRISP-DM.

Which data models are worthwhile? What are the best predictors? Which metrics work? A panel of catalogers and list pros provided simple tactics to help mailers improve the quality of their databases at the “Trick Out Your Data and Kick Up Your Revenue” session held during the List Vision conference earlier this month in New York.

Read more