Boomers and Planned Giving

Increasingly, nonprofits are targeting planned giving appeals to younger audiences. Lately, when I have built custom planned giving models, my clients requested that I control for age as well as consistent giving. Older, regular donors have long been the population for targeting. Since those variables are constantly targeted, it is difficult to find other factors without controlling them.

Families with more than $10 million to give away often create family foundations rather than give to established charities, but taxes and paperwork discourage that for those who are wealthy but have smaller estates - in the $1 million to $2.5 million range. At the same time, only 42 percent of people have wills.

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