February 20, 2007

Integrating Constituent Data

Increasingly, organizations are realizing the impact of student life, patient experience, and membership on philanthropic behaviors. At a recent CASE conference, I presented the entire life-cycle of constituents as it pertains to prospective donor identification. My goal was to encourage increased partnership between various campus/organization departments. However, much of our conversation focused on the integration of data between these various departments. Since this is very much on people's minds, I thought this article would be interesting to this community.

Integrating all your constituent tracking applications so they can share data is highly desirable, but how should you go about it? We walk through the pros and cons of three basic methods of integrating data: Manual Import/ Export, Integrated Packages, and Automated Connectors.

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