The Next Wave of Business Analytics

Here is a great overview of the current state and future of analytics in the market.

Although Albert Einstein said, "Not everything that counts can be counted and not everything that can be counted counts," organizations in all industries are collecting and storing an increasing amount of data generated by internal transactional systems as well as external content sources. The challenge of what to measure and how to agree on key performance indicators (KPIs) is a point of frustration for both IT and business. However, most organizations are willing to err on the side of caution and deal with more data rather than discarding it.

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