April 13, 2007

Opportunity Intelligence

A challenge for most prospectors in fundraising is the transfer of prospects and knowledge to the front lines. There have been many advances using data mining, screening, integrated surveys, efficient prospect research qualification, and profiling to filter and identify new names. However, we still face inefficiencies in realigning portfolios and engaging new prospects.

Umberto Milletti observes similar inefficiencies despite substantial advances in identification technologies. He has developed an approach called "Opportunity Intelligence." I believe it translates well to prospecting.

Opportunity intelligence solutions filter through large quantities of company, market and personnel data, business news, financial filings and other sources, employing techniques, such as natural language processing and semantic analysis to extract meaning from the data. They, then, assess relevance, applying algorithms tuned by expert industry knowledge, and present highly selective results that precisely identify top selling opportunities.

Check it out