September 2, 2010

Fundraising: Art or Science?

I recently came across this article on the AFP website. Noah Drezner does an excellent job explaining how data can enhance the strategic thinking required in fundraising.

(Aug. 31, 2010) Philanthropy, fundraising and higher education scholar Noah Drezner, Ph.D., discusses the value of collecting data about your prospects and donors and using that data to raise funds more effectively and efficiently.

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