August 13, 2010

IBM buys Unica

I generally don't post many press releases here, but this brings me back. When I took some of my first data mining classes, we used Model One by Unica. Now, I am a rather ardent SPSS user. IBM has bought both SPSS and Unica, so these worlds have collided.

From the article:
IBM made it clear Friday it wants to own the online marketing and advertising analytics space. The company reported a deal to acquire software automation company Unica in an effort to better support Madison Avenue marketing and ad agencies, from campaign launch through execution and measurement.
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4 Comments:

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October 27, 2014 at 2:21 PM  

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